With a heavy focus on women’s interests and lifestyle, Audrey and Vera reach over 350,000 women daily through their blog properties and social media channels. In addition to AudreyandVera.com, LadyandtheBlog.com, and MomGenerations.com, Audrey and Vera utilize Twitter, Facebook, Instagram, YouTube, Pinterest, and more to further connect with women both nationally and internationally. The ladies combined reach affords a wide-range of brands looking for diverse promotional opportunities numerous opportunities to target prominent both online influencers, their audiences, or both.
Audrey and Vera’s naturally helpful, fun, and honest approach to life, parenting, style, and more has lead to features as parenting and lifestyle experts in numerous magazines, TV shows, news segments, radio, and popular websites. They were also cast as members of the TLC Show, “What She Said” and are both members of YouTube’s Parent Panel of 7.
They have always been innovative in their approach to business and, with their Getting Gorgeous Events, were the first to offer offline, interactive experiences pairing brands with targeted mom bloggers and other online influencers. Their events range from intimate luncheons to online chats to large-scale expos.
Brands such as YouTube, SleepNumber, Hanes, Tide, Lands’ End, Pantene, Olay, Alamo, American Tourister, J.Jill, Kodak, Goody Hair, T.J.Maxx/Marshalls, COVERGIRL, Pampers, GM, and many more have worked with Audrey and Vera throughout the last 8 years.
Select Media Appearances:
Audrey McClelland is native Rhode Islander and the mother of 5 children. She is the founder of Mom Generations and has been featured on a multitude of media outlets including Good Morning American, Nightline, ABC’s 20/20, Rachael Ray Show, PeoplesChoice.com, WWD, NYC Times, Redbook Magazine, Women’s World, Pregnancy Magazine, The Boston Globe. She was featured in an Estee Lauder Breast Cancer Awareness campaign. Audrey is the fashion editor on LifetimeMoms.com and has served on a Fashion Celebrity Panel with Time Gunn and Gretta Monahan recapping the People’s Choice Red Carpet Fashions as the “mom fashion expert.”
She was named by Nielson Ratings as one of the most influential moms online and has a B.A. in Theatre Arts from Brown University. Audrey worked for Donna Karan International for 6 years after college, drawing on her background/inspiration in fashion she launched “365 Days of Fashion Advice for Moms.” Her book The Digital Mom Handbook, a Harper Collins business book was just released.
Vera Sweeney is a native New Yorker and mother of 3 children. She is the founder of I’m Not Obsessed Media, which includes LadyAndTheBlog.com, ImNotObsessed.com and BabyRazzi.com. Collectively, these sites generate over 3 million pageviews a month. Her online destinations cover a broad range of topics including entertainment and pop culture news, fashion trends, beauty product reviews, step-by-step recipe breakdowns, travel tips and her personal parenting experiences.
As a result of her work and experience, Vera has become a well-known and frequently requested brand spokesperson/ representative. Some of her most significant work includes: Rachael Ray Magazine on several in-store commercials / add on value for media buys, Multi-page advertorial inserts for Proctor & Gamble (featured in national magazines such as Redbook and Oprah), High level promotional work and brand ambassadorships including: Clorox, Eucerin, Hanes, Totsy, Rayovac, CVS, Bertolli and more!
Some of Vera’s recent accolades have included being named “Top 50 to follow in Social Media” by Restaurant Business Magazine (2012), Babble’s Top 50 to Follow (2010, 2011), and “Top 5 to Follow on Long Island (NY) by Newsday. She has been featured in several media outlets including Good Morning America, Fox News, CBS News, E! Entertainment, Pregnancy and Newborn Magazine, and The NY Daily News.